Product Marketing Job Board

Architect the market narrative for the vCluster Kubernetes virtualization platform, building a world-class GTM engine as a key contributor to category dominance.

• •Own differentiated, high-impact messaging and positioning for Platform Engineers and DevOps leaders
• •Lead end-to-end product launches and strategic GTM initiatives
• •Create high-impact sales decks, battlecards, and analyst briefings that improve deal velocity
• •Synthesize technical product capabilities into compelling narratives
• •Partner with product and engineering on roadmap-informed GTM strategy

Define positioning, sharpen differentiation, and architect compelling problem-impact-solution stories for the DiliTrust legal tech SaaS platform serving 2,300 customers in 50 countries.

• •Translate complex legal and technology capabilities into clear, strategic narratives
• •Activate positioning across the GTM organization through launch alignment and messaging briefings
• •Partner with Sales Enablement to ensure messaging frameworks are leveraged in the field
• •Drive coherence across website, campaigns, launches, and proof points
• •Collaborate cross-functionally with Marketing, Product, Sales, and Customer Success

Shape how Thumbtack shows up for pros on the marketplace, with a key focus on establishing the platform as a trusted and effective growth channel for larger service professionals.

• •Own positioning and messaging for the pro side of the Thumbtack marketplace
• •Develop GTM strategies that drive pro acquisition and engagement
• •Build sales enablement materials and competitive positioning
• •Lead product launches and feature adoption campaigns
• •Conduct market research and competitive analysis for the home services vertical

Own product marketing for the GWI API ecosystem and AI products including Agent Spark and MCP integrations, shaping how these products reach market and drive commercial outcomes.

• •Position complex API and AI products with clarity for both technical and commercial audiences
• •Shape go-to-market strategies for rapidly growing AI product portfolio
• •Drive measurable commercial outcomes through product marketing programs
• •Engage both technical buyers and new business personas like marketers and sales teams
• •Build credibility and compelling narratives for emerging product categories

Translate Modern Health clinical differentiation and platform capabilities into compelling narratives for enterprise buyers including HR and benefits leaders.

• •Develop clear, differentiated product positioning and messaging frameworks
• •Build deep expertise in buying committee dynamics across CFO, CHRO, and Benefits personas
• •Map stakeholder priorities, objections, and success metrics
• •Sharpen competitive positioning for workforce mental health market
• •Ensure every customer-facing message reflects both business case and human value

Own go-to-market execution and product storytelling for Maven Clinic women and family health products as a mid-level IC managing a complete product marketing work stream.

• •Own go-to-market execution and product storytelling for defined product areas
• •Build messaging frameworks, launch plans, and sales enablement tools
• •Translate clinical and platform capabilities into compelling market narratives
• •Support product launches and feature adoption across customer segments
• •Collaborate with senior product marketing leaders on strategy and execution

Lead product marketing for Twilio data products, including Segment, by turning complex technical capabilities into clear customer narratives.

• •Develop differentiated messaging and positioning for Twilio data products
• •Run customer and market research to shape GTM strategy and roadmap input
• •Lead cross-functional launches across Product, Marketing, Sales Enablement, and Support
• •Translate technical data workflows into outcome-driven stories for buyers and users
• •Partner with Customer Marketing to build advocacy content and proof points

Lead and scale the ChowNow product marketing function, with ownership of portfolio positioning, launch systems, and revenue-oriented enablement.

• •Evolve product marketing strategy, frameworks, and operating model
• •Set portfolio-level positioning and messaging across products and packages
• •Own go-to-market planning for major upcoming releases
• •Partner with Sales and RevOps on enablement, adoption, and pipeline impact
• •Lead competitive intelligence, win-loss insights, and market research

Help define what Calendly builds, why it matters, and how they bring it to market in a highly strategic, high-visibility IC role for a seasoned product marketer.

• •Develop a clear point of view on market positioning and product strategy
• •Own end-to-end product marketing with high strategic impact
• •Drive go-to-market planning and execution for key product initiatives
• •Build compelling narratives that resonate with target buyer personas
• •Partner cross-functionally with Product, Sales, and Marketing leadership

Lead positioning, messaging, and sales enablement for the Strivacity CIAM portfolio, including emerging AI-driven access use cases.

• •Develop differentiated messaging for Strivacity products and capabilities
• •Translate technical identity functionality into value-based buyer messaging
• •Create and maintain sales assets including presentations, datasheets, and case studies
• •Support sales training on positioning and competitive differentiation
• •Partner with Product, Marketing, and Customer Success on launches and customer stories

Own technical messaging and commercial narrative for Defense Unicorns platform offerings aimed at platform engineering and DevOps buyers.

• •Own messaging and positioning for ISV, SI, and OEM commercial personas
• •Build competitive battlecards and technical positioning for platform and DevOps buyers
• •Create architecture diagrams, decks, FAQs, and technical briefs for the field
• •Support late-stage deals and customer-facing technical positioning conversations
• •Partner with Product on pricing, packaging, and buyer feedback loops

Develop and implement comprehensive marketing campaigns to expand awareness of BioAgilytix bioanalytical services in the biotech and pharmaceutical industries.

• •Lead product marketing campaigns for bioanalytical services portfolio
• •Create compelling messaging for biotech and pharmaceutical audiences
• •Drive demand generation and brand awareness initiatives
• •Collaborate with scientific and commercial teams on positioning
• •Develop thought leadership content and industry event strategies

Lead product marketing for Temporal AI initiatives, defining how Temporal is positioned for AI-native companies, AI labs, and AI-driven use cases within SaaS and enterprise organizations.

• •Own the narrative for why Temporal matters in the era of AI
• •Translate complex technical capabilities into clear value for developers and platform teams
• •Shape strategy and drive adoption across fast-growing AI segments
• •Collaborate with product, engineering, sales, and marketing leadership
• •Lead end-to-end GTM for AI-focused product launches and campaigns

Own the GTM strategy for the Hightouch AI Decisioning product, purpose-built to empower marketers to maximize customer lifetime value with reinforcement learning and AI agents.

• •Define and execute GTM strategy for the AI Decisioning product line
• •Build compelling narratives for marketers and data teams
• •Drive product adoption through positioning, launches, and enablement
• •Partner with Product and Engineering on roadmap-informed marketing
• •Create thought leadership content that establishes category authority

Own how Wisetack talks about its embedded lending products for service-based businesses and make sure that story drives results across HVAC, veterinary, and auto repair verticals.

• •Own product messaging and positioning across consumer lending products
• •Drive go-to-market strategy for new product launches and features
• •Build sales enablement materials that accelerate partner acquisition
• •Conduct competitive analysis and market research
• •Collaborate cross-functionally with Product, Sales, and Partnerships

Shape category narrative and enterprise positioning for the Transcend platform at the intersection of privacy, governance, and responsible AI.

• •Own core product positioning and messaging across enterprise markets and personas
• •Conduct customer, competitive, and market research around technical pain points
• •Translate complex infrastructure capabilities into clear enterprise value propositions
• •Lead end-to-end launches with Product, Sales, and Enablement partners
• •Build decks, battlecards, persona messaging, and vertical positioning for the field

Help tell the Sourcegraph story and scale the GTM for critical AI infrastructure, sitting at the intersection of go-to-market and technical teams.

• •Drive thought leadership, product leadership, and market leadership for Sourcegraph
• •Own end-to-end technical product launches for developer tools
• •Build compelling narratives for developer and enterprise buyer personas
• •Partner with Product and Engineering on positioning for AI-driven development workflows
• •Create sales enablement materials and competitive positioning

Own Apollo competitive intelligence and pricing-and-packaging programs, turning market insight into product, positioning, and field strategy.

• •Lead Apollo competitive intelligence across priority competitors and GTM trends
• •Translate competitive insights into launch narratives, messaging, and field positioning
• •Build battlecards, objection handling, and competitive talk tracks for head-to-head deals
• •Drive pricing and packaging change management with Product, Finance, and Enablement
• •Create executive-ready insights that influence roadmap and commercial strategy

Lead positioning and messaging for Remote HR and payroll products in a true remote-first, async-by-default culture.

• •Own product positioning and messaging for HR and payroll products
• •Drive go-to-market strategy and launch execution
• •Build sales enablement materials and competitive positioning
• •Conduct market research and customer insights programs
• •Collaborate with Product, Sales, and Marketing on GTM alignment

Shape the market perception of dbt — the industry standard for data transformation — building compelling narratives and driving product adoption for enterprise customers.

• •Build compelling narratives that drive adoption among data teams and enterprise buyers
• •Lead end-to-end product launches and go-to-market programs
• •Develop positioning, messaging, and competitive differentiation
• •Enable sales teams with decks, battlecards, and training materials
• •Conduct customer and market research to inform product strategy

Own messaging, positioning, and go-to-market programs for Grafana Labs products, helping technical buyers evaluate and adopt observability offerings.

• •Partner with Product Managers to define value, messaging, and GTM strategy
• •Create technical customer materials such as architectures and implementation guides
• •Lead launches for new products and features relevant to target buyers
• •Conduct internal and customer research on pain points and competition
• •Enable GTM and sales teams with training and customer-facing collateral

Drive end-to-end marketing for Together Inference and Finetuning products, owning the API product narrative for both developers and C-suite audiences.

• •Own messaging and positioning for Together API across all channels
• •Tell a compelling story connecting products with developers and C-suite buyers
• •Establish Together AI as a leader for building Gen AI applications with open source models
• •Own marketing execution across website, blog posts, sales collateral, and advertising
• •Drive product launches and adoption campaigns for API products

Develop and execute go-to-market strategies, create compelling product messaging, and drive demand for the Follett Software education technology suite.

• •Execute go-to-market strategies for EdTech product suite
• •Conduct market research and competitive analysis
• •Create product-related content and marketing collateral
• •Support demand generation and sales enablement programs
• •Analyze performance metrics to optimize GTM effectiveness

Turn product innovations into compelling narratives, campaigns, and GTM strategies that resonate with active traders who expect speed, transparency, and advanced capabilities.

• •Lead GTM strategies and content for active trader product launches
• •Build authentic messaging that resonates with experienced traders
• •Partner with Product, Growth, Sales, Brand, UX, and Data Science teams
• •Drive trader engagement through compelling product narratives
• •Shape go-to-market execution for trading-focused features and tools

Lead GTM strategy across GoodLeap payments, financing, and SaaS products for home improvement and clean energy markets.

• •Own GTM strategy for B2B payments and financing products
• •Develop differentiated positioning across payments, workflows, and operations
• •Lead launches and adoption campaigns for new features and programs
• •Enable Sales and Account teams with decks, messaging frameworks, and training
• •Track adoption and revenue-oriented KPIs to optimize GTM performance

Build the first product marketing foundation at CodePath for earned revenue offerings, with a strong focus on positioning, GTM enablement, and partner-facing storytelling.

• •Lead positioning and messaging for CodePath earned revenue products and programs
• •Translate product briefs and outcomes data into partner-ready narratives
• •Shape GTM strategy and launch plans with Product and Revenue teams
• •Enable revenue and partnership teams with decks, one-pagers, and competitive positioning
• •Gather partner and market insights to guide messaging and product priorities

Lead product marketing strategy and execution for the GoFundMe core platform, driving positioning, messaging, and GTM programs at scale.

• •Own product positioning and messaging for GoFundMe core platform
• •Drive GTM strategy and program execution at scale
• •Build and maintain competitive intelligence programs
• •Lead product launches and feature adoption campaigns
• •Partner with Product, Design, and Engineering on market-informed roadmap

Drive go-to-market strategy, positioning, and adoption for the Contentful composable content platform across key verticals and target audiences.

• •Drive go-to-market strategy and positioning across verticals
• •Build compelling product narratives for technical and business buyers
• •Lead product launches and feature adoption campaigns
• •Create sales enablement materials and competitive positioning
• •Collaborate with Product, Sales, and Marketing on GTM execution

Define how Axon high-impact software initiatives — including DEMS, AI, and productivity workflows — are positioned, launched, and adopted in market.

• •Own positioning and messaging for Axon software products
• •Lead product launches for DEMS, AI, and productivity workflows
• •Build GTM strategies that drive market adoption of public safety technology
• •Create sales enablement materials and competitive analysis
• •Partner with Product and Engineering on market-informed roadmap decisions

Lead product marketing for the Lumivero suite of quantitative risk analysis and decision modeling tools including @RISK, Predict!, and the DecisionTools Suite.

• •Own product marketing for risk analysis and decision modeling product suite
• •Connect risk and decision-making solutions with analysts, engineers, and organizations
• •Build positioning and messaging for technical and business buyer personas
• •Drive product launches and adoption campaigns
• •Create compelling narratives that differentiate in the risk analytics market